Finding the best repricer software

As an online seller for many years, I have been trying to find tools that allow me to automate my pricing strategy. I am utilizing multiple repricing tools and sharing my findings on this page. If you have any questions or have repricer software to suggest for my list, contact me at info@repricer.org

–Mike

Last update: Sep 2021 (I am testing reprices all the time, so you can expect the list and ranking to be adjusted)

Is building your automated repricer worth it? Is your repricer a free repricer?

I have some coding background and experience working with APIs so I tried to build my automation for pricing. I also attempted to hire developers to help me, but the results were mixed and always temporary. My apps needed maintenance, the API was changing, so after months of development, there was a lot of code maintenance that followed. I wanted to focus more on my e-commerce business than coding.

There is also the start-up cost. Even if you manage to find an affordable developer and get it done for, let’s say, $5000, this is a lot of money. If we assume the typical cost of $200/mo for using a 3rd party repricer, this initial cost will be paid off in about two years. Let’s not forget that most APIs update every year or two, so around this time, you will need to contact your developer to update your code.

There are a few more issues with maintaining your repricer code. You have access to very little data, only your own set. Companies managing multiple users collect a huge amount of information and see patterns, global issues, and edge cases. Coding a repricer cannot be done by just any developer, it is not enough to write code, as the repricer itself is not a massive program, but it requires a lot of planning, drawing of edge cases, predicting what will happen if an unknown state appears. Also, your developer must have some understanding of marketplaces and e-commerce business in general. Each marketplace has its own rules; you cannot bump up your prices too much or go too low; both strategies can lead to being removed from the market.

Keep expectations low

Before I list tools that I use, I mentioned that you need to keep your expectations low for any repricer. In all cases, those tools use official data provided by the marketplaces (as it should be done). Even if their code is written correctly, data provided by the marketplaces are often delayed or not accurate. You will not find a perfect repricer, and you will not build one simply because the marketplaces’ data is not perfect. Assume that no system will work 100%, there will be delays, and some products will not be updated appropriately. This is why it is crucial to monitor your listings regularly and keep a close eye on your sales.

Repricers Comparison

* you may notice, that Walmart is not listed, this repricer only allows you to send prices to Walmart without checking the marketplace competition, so it is more like a price update feature for Walmart rather than an automated repricer

** Repricerexpress has a $99/mo plan, but it is slow and has significant SKU limits that make it no use for most sellers

*** listinformed.co’s quoted plan is for $35,000/mo revenue, but their prices start at 49/mo, and it is based on revenue

**** you can read more about Repricerexpress – or repricer.com merger here

***** informed.co – they used to be called Appeagle

Which repricers am I currently using?

Walmart Repricer

For Walmart repricing, I’m using monsterseller.com. Walmart is the only repricer they offer, and It is only 99/mo with no other fees. The repricer is pretty basic, but just enough for my needs. I also learned that the more complicated a configuration, the more prone it is to error. I had a chance to talk directly to their developers, and this repricer uses two sources of data. Both are from the official Walmart API. 

Source one is called webhooks, which are triggered on Walmart’s end that automatically notify connected systems about changes on the listing. These webhooks are supposed to send updates in real-time, but in reality, there are a few minutes delay, and even worse, sometimes they are not triggered (Walmart support is aware of it, I even created a support case with them myself). This is a new technology in the Walmart API, so the Walmart team is still making it better.

The second source of data that this repricer uses is Reports. Reports are also available via Walmarts API, but reports must be requested to be generated, and there is a several-hour delay before the report is generated. So, reports are not suitable for dynamic repricing, but they are a good source of data to compare if webhooks fail to trigger. In practice, if webhooks did not trigger and the repricer was not notified, the delayed report will properly adjust the price on the repricer. This is how Monsterseller works, and I like this concept. Smart!

Monsterseller is a simpler version of another system called Geekseller.com. Monsterseller uses Geekseller’s technology. Compared to Geekseller, the Monsterseller system has limits in the number of integrations, but going with Geekseller for a price of min $500/mo makes no sense to me as I do not need multichannel options or inventory management.

Amazon Repricer

For Amazon, I mainly use the built-in repricer available through the Amazon Seller Center, called Pricing Rules. You can see a review of this here, and check the documentation here. For some Amazon SKUs, I also use informed.co.

eBay Repricer

eBay – I do not really reprice my items on eBay, over the past several months, this channel has become difficult for me to maintain. I keep some listings live, but I do not focus on them at the moment. If I need to upload new prices to eBay, I use the FileExchange feature available on eBay.

Google Repricer

Google Repricer – Google recently introduced its own pricing rules features. I use it and it works pretty well. You can check the details here.

More coming soon! 🙂